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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing intelligence & planning"
~subject:"Marketing management"
~subject:"USA"
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Marketing management
USA
Brand management
233
Markenführung
233
Consumer behaviour
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130
Brand image
128
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128
Brand
84
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84
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Harvard-Business-Manager : das Wissen der Besten
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
119
The journal of brand management : an international journal
69
Journal of business research : JBR
62
The journal of business & industrial marketing
58
The journal of product & brand management
53
Journal of business-to-business marketing
36
Journal of strategic marketing
30
European journal of marketing : EJM
28
Journal of retailing and consumer services
23
Journal of marketing communications
21
SpringerLink / Bücher
21
Journal of marketing management : MM
19
Journal of marketing
15
Journal of the Academy of Marketing Science
15
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13
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13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
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12
Business horizons
11
Harvard business review : HBR
11
International journal of hospitality management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing for higher education
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of promotion management : JPM
11
Journal of retailing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Asia Pacific journal of marketing and logistics
10
International marketing review
10
Journal of marketing theory and practice
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
Journal of marketing research : JMR
9
The IUP journal of brand management : IJBRM
9
The marketing review
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Tourism management : research, policies, practice
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ECONIS (ZBW)
34
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1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
The interactive effects of product and brand portfolio strategies on brand performance : longitudinal evidence from the U.S. automotive industry
Kirca, Ahmet H.
;
Randhawa, Praneet
;
Talay, M. Berk
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 421-439
Persistent link: https://www.econbiz.de/10012288678
Saved in:
4
Die Partnervermittlerin
Ginsberg, Mandy
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
12
,
pp. 66-70
Persistent link: https://www.econbiz.de/10012124454
Saved in:
5
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
6
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
7
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
8
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
9
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
10
Masstige marketing redefined and mapped : introducing a pyramid model and MMS measure
Paul, Justin
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 691-706
Persistent link: https://www.econbiz.de/10011447577
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