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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Market entry"
~subject:"USA"
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Market entry
USA
Marketing management
61
Marketingmanagement
61
Beziehungsmarketing
12
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12
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11
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11
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9
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1
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Sivakumar, K.
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1
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1
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Harvard-Business-Manager : das Wissen der Besten
Report / Marketing Science Institute
Journal of business research : JBR
23
Journal of marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
15
European journal of marketing : EJM
14
Journal of marketing management : MM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of advertising research
10
Journal of strategic marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of marketing theory and practice
8
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
8
Europäische Hochschulschriften / 5
7
Faculty & research / Insead : working paper series
7
Journal of business strategy
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
American journal of agricultural economics
6
Australasian marketing journal
6
Business horizons
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
International journal of wine business research : IJWBR
5
Journal of business economics : JBE
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Management international review : mir ; journal of international business
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ECONIS (ZBW)
11
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1
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
Saved in:
2
Her mit den Superkunden!
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10010256918
Saved in:
3
Marketing für Ingenieure
Comstock, Beth
;
Gulati, Ranjay
;
Liguori, Stephen
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
12
,
pp. 64-78
Persistent link: https://www.econbiz.de/10008736701
Saved in:
4
Provozieren Sie Ihre Kunden
Lay, Philip
;
Hewlin, Todd
;
Moore, Geoffrey A.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
4
,
pp. 20-30
Persistent link: https://www.econbiz.de/10003822118
Saved in:
5
Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation
Kokkinaki, Flora
;
Ambler, Tim
-
1999
Persistent link: https://www.econbiz.de/10001455930
Saved in:
6
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
Saved in:
7
Marketing spending for new product introduction : entrant strategy and incumbent response
Shankar, Venkatesh
-
1998
Persistent link: https://www.econbiz.de/10001355069
Saved in:
8
Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.
;
Raj, S. P.
-
1995
Persistent link: https://www.econbiz.de/10000917642
Saved in:
9
Does market orientation matter for small firms?
Pelham, Alfred M.
;
Wilson, David T.
-
1995
Persistent link: https://www.econbiz.de/10000910906
Saved in:
10
Criteria for assessing research on the effects of marketing communications
Bloom, Paul N.
;
Edell, Julie A.
;
Staelin, Richard
-
1994
Persistent link: https://www.econbiz.de/10000901485
Saved in:
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