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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"SpringerLink / Bücher"
~subject:"Marketing management"
~subject:"Retail trade"
~subject:"Sara Lee Corporation"
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Strategisches Design der Zukunft : Erfolgsfaktoren der Kommunikation von Konsumgüterherstellern mit Digital Natives
Stevens, Martha Sarah
-
2015
Mittagessen in der Schule ist auch Schule. So lautet das Fazit dieser kamera-ethnographischen Untersuchung von Anna Schütz zum ganztagsschulischen Mittagessen aus erziehungswissenschaftlicher Perspektive. Vor allem die Dominanz schulischer Handlungs- und Interaktionsmuster und die...
Persistent link: https://www.econbiz.de/10014019488
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2
Her mit den Superkunden!
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10010256918
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3
"Trau, schau, wem"
Braun, Gesine
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
10
,
pp. 60-67
Persistent link: https://www.econbiz.de/10009304788
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4
Contingency Factors of Marketing-Mix Standardization : German Consumer Goods Companies in Central and Eastern Europe
Codita, Roxana
-
2011
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability,...
Persistent link: https://www.econbiz.de/10014015243
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5
Vom Videospiel in die Realität
Edery, David
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
4
,
pp. 14-15
Persistent link: https://www.econbiz.de/10003440157
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