Vom Videospiel in die Realität
Year of publication: |
2007
|
---|---|
Authors: | Edery, David |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 29.2007, 4, p. 14-15
|
Subject: | Computerspiel | Video game | Product Placement | Product placement | Konsumgüterindustrie | Consumer goods industry | Marketingmanagement | Marketing management | OECD-Staaten | OECD countries |
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