//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~language:"deu"
~language:"srp"
~person:"Kranz, Marcel"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer research"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Nutzenfunktion
1
Utility function
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
Serbian
Author
All
Kranz, Marcel
MacDonald, Emma K.
2
Wilson, Hugh
2
Almquist, Eric
1
Benoit, Sabine
1
Bingemer, Stephan
1
Braun, Gesine
1
Champniss, Guy
1
D'Aveni, Richard A.
1
Dobler, Volker
1
Domke, Britta
1
Edelman, David C.
1
Elberse, Anita
1
Emrich, Oliver
1
Flatters, Paul
1
Ginsberg, Mandy
1
Golder, Peter N.
1
Gourville, John
1
Habib, Rishad
1
Hardisty, David J.
1
Hartmann, Julia
1
Hill, Sam
1
Homburg, Christian
1
Jocz, Katherine E.
1
Konrad, Birgit
1
Konus, Umut
1
Koth, Hardy
1
Kotouc, Alexander
1
Krishna, Aradhna
1
Köder, Kerstin
1
Lederer, Chris
1
Lee, Jason
1
Leitl, Michael
1
Luo, Xueming
1
Madsbjerg, Christian
1
Mahajan, Vijay
1
Mitra, Debanjan
1
Ofek, Elie
1
Otterbring, Tobias
1
Quelch, John A.
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Premiummarken richtig managen
Kotouc, Alexander
;
Kranz, Marcel
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 66-77
Persistent link: https://www.econbiz.de/10003780491
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->