Premiummarken richtig managen
Year of publication: |
2008
|
---|---|
Authors: | Kotouc, Alexander ; Kranz, Marcel |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 30.2008, 12, p. 66-77
|
Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Nutzenfunktion | Utility function | Konsumentenverhalten | Consumer behaviour |
-
Adeola, Ogechi, (2022)
-
Contested brands : how antagonistic market actors disrupt brand meanings
Dietrich, Daniel, (2020)
-
Marketing management of the territory in the aspect of the regional brand formation
Bondarenko, V. A., (2018)
- More ...
-
Kotouc, Alexander, (2008)
-
Bauer, Johannes, (2013)
-
Kranz, Marcel, (2003)
- More ...