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Harvard-Business-Manager : das Wissen der Besten
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Das Geheimnis guter Beziehungen
Avery, Jill
;
Fournier, Susan
;
Wittenbraker, John
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
9
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010392076
Saved in:
2
Markenführung in der "Share Economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
11
,
pp. 90-97
Persistent link: https://www.econbiz.de/10010193184
Saved in:
3
Beziehungsmarketing: Des Guten zuviel für die Stammkäufer
Fournier, Susan
;
Dobscha, Susan
;
Mick, David Glen
- In:
Harvard-Business-Manager : das Wissen der Besten
20
(
1998
)
3
,
pp. 101-109
Persistent link: https://www.econbiz.de/10007064473
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