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~isPartOf:"Health affairs : at the intersection of health, health care, and policy"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~subject:"USA"
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Search: subject_exact:"Anzeigenwerbung"
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Print advertising
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Health affairs : at the intersection of health, health care, and policy
International journal of sport management and marketing : IJSMM
Journal of international consumer marketing
Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
4
The journal of media economics
4
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3
Europäische Hochschulschriften / 5
2
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Ross School of Business working paper series
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Advertising and violence : concepts and perspectives
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Enhancing knowledge development in marketing ; Vol. 21
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Georgia Tech Scheller College of Business research paper
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Health marketing quarterly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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1
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
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2
Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
Saved in:
3
Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.
;
Kraft, Patrick M.
;
Drane, Dan
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
Saved in:
4
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
5
Consumer magazine advertisement portrayal of models by race in the US : an assessment
Peterson, Robin T.
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 199-211
Persistent link: https://www.econbiz.de/10003543499
Saved in:
6
Direct-to-consumer advertisements for HIV antiretroviral medications : a progess report ; certain omissions in these ads do not technically violate current FDA regulations, but the...
Kallen, Alexander
;
Woloshin, Steven
;
Shu, Jennifer
; …
- In:
Health affairs : at the intersection of health, health …
26
(
2007
)
5
,
pp. 1392-1398
Persistent link: https://www.econbiz.de/10003561872
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