Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Paul M. Pedersen; Patrick M. Kraft; Dan Drane; Kimberly S. Miloch
| Year of publication: |
2009
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|---|---|
| Authors: | Pedersen, Paul M. ; Kraft, Patrick M. ; Drane, Dan ; Miloch, Kimberly S. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 6.2009, 1, p. 17-34
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| Subject: | Sportartikelbranche | Sporting goods industry | Sportmarketing | Sports marketing | Profisport | Professional sports | Printwerbung | Print advertising | Return on Investment | Return on investment | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003862966