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~isPartOf:"Health affairs : at the intersection of health, health care, and policy"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~subject:"USA"
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Search: subject_exact:"Anzeigenwerbung"
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USA
Print advertising
38
Printwerbung
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12
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11
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Andersen, Kelly
1
Beard, Fred
1
Bishop, Melissa
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Cano, Cynthia Rodriguez
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Huang, Liang
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Johnson, Timothy P.
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Kallen, Alexander
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Health affairs : at the intersection of health, health care, and policy
Journal of advertising research
Journal of international consumer marketing
Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
4
The journal of media economics
4
JMM : the international journal on media management
3
Europäische Hochschulschriften / 5
2
Journal of marketing research : JMR
2
Ross School of Business working paper series
2
The journal of services marketing
2
Advances in applied microeconomics : a research annual
1
Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
Brookings papers on economic activity : BPEA
1
CEFIR and NES working papers
1
Cutting edge international research
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Economic Analysis Group discussion paper
1
Enhancing knowledge development in marketing ; Vol. 21
1
Georgia Tech Scheller College of Business research paper
1
Global journal of business research : GJBR
1
Health marketing quarterly
1
Information economics and policy : IEP
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of fashion marketing and management
1
Journal of global business : JGB ; journal of the Association for Global Business
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
11
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11
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1
The effectiveness of comparative versus non-comparative advertising : do "strictly" comparative ads hurt credibility of non-professional service brands?
Beard, Fred
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011397063
Saved in:
2
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
Saved in:
3
Digging for "Spanish gold"
Cano, Cynthia Rodriguez
;
Ortinau, David J.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 322-332
Persistent link: https://www.econbiz.de/10009663640
Saved in:
4
Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa
;
Peterson, Mark
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
Saved in:
5
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
6
Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Saxton, Kim
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 380-393
Persistent link: https://www.econbiz.de/10009267470
Saved in:
7
Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
Saved in:
8
Advertiser pressure and the personal ethical norms of newspaper editors and ad directors
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 538-551
Persistent link: https://www.econbiz.de/10009383684
Saved in:
9
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
10
Consumer magazine advertisement portrayal of models by race in the US : an assessment
Peterson, Robin T.
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 199-211
Persistent link: https://www.econbiz.de/10003543499
Saved in:
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