Digging for "Spanish gold"
Cynthia Rodriguez Cano; David J. Ortinau
| Year of publication: |
2012
|
|---|---|
| Authors: | Cano, Cynthia Rodriguez ; Ortinau, David J. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 3, p. 322-332
|
| Subject: | Hispano-Amerikaner | Hispanics | Zielgruppe | Target group | Internationales Marketing | International marketing | Printwerbung | Print advertising | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009663640