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~isPartOf:"Health affairs : at the intersection of health, health care, and policy"
~isPartOf:"Journal of international consumer marketing"
~subject:"USA"
~subject:"Werbung"
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Health affairs : at the intersection of health, health care, and policy
Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising research
8
Journal of current issues and research in advertising : JCIRA
8
Journal of advertising : official publication of the American Academy of Advertising
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Contemporary economic policy : a journal of Western Economic Association International
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Journal of hospitality marketing & management
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Advertising and violence : concepts and perspectives
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ECONIS (ZBW)
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1
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
2
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
3
Marketing images of marriage rituals : a cross-cultural analysis of wedding magazine advertising
Han, Lo Wai
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011917527
Saved in:
4
Toward better gender equality? : portrayals of advertising models’ occupational status in Chinese magazines
Huang, Ying
;
Lowry, Dennis T.
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10010513849
Saved in:
5
Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
Saved in:
6
Direct-to-consumer advertisements for HIV antiretroviral medications : a progess report ; certain omissions in these ads do not technically violate current FDA regulations, but the...
Kallen, Alexander
;
Woloshin, Steven
;
Shu, Jennifer
; …
- In:
Health affairs : at the intersection of health, health …
26
(
2007
)
5
,
pp. 1392-1398
Persistent link: https://www.econbiz.de/10003561872
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