Toward better gender equality? : portrayals of advertising models’ occupational status in Chinese magazines
Year of publication: |
2015
|
---|---|
Authors: | Huang, Ying ; Lowry, Dennis T. |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 1, p. 69-83
|
Subject: | Gender role | occupational status | magazine advertising | China | content analysis | Printwerbung | Print advertising | Gleichberechtigung | Gender equality | Geschlecht | Gender | Werbung | Advertising | Zeitschrift | Magazine |
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