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~isPartOf:"Health marketing quarterly"
~isPartOf:"Information economics and policy : IEP"
~isPartOf:"The journal of consumer marketing"
~subject:"Credibility"
~subject:"Online-Marketing"
~subject:"Social web"
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Health marketing quarterly
Information economics and policy : IEP
The journal of consumer marketing
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9
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6
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5
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3
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
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Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
Saved in:
2
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
3
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
4
Consumer perceptions of prescription drug websites : a pilot study
Wymer, Walter
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10003985108
Saved in:
5
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
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