//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~language:"eng"
~subject:"Social Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Alkoholsucht"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Marketing
Alcohol consumption
8
Alkoholkonsum
8
Social marketing
5
Students
3
Studierende
3
Jugendliche
2
Marketing management
2
Marketingmanagement
2
Social norm
2
Soziale Norm
2
USA
2
United States
2
Youth
2
Advertising
1
Advertising effects
1
Alcohol advertising
1
Alcohol policy
1
Alcoholic beverage
1
Alkoholisches Getränk
1
Alkoholpolitik
1
Australia
1
Australien
1
Communication
1
Content analysis
1
Creativity
1
Gender
1
Geschlecht
1
Gesundheitsvorsorge
1
Großbritannien
1
Inhaltsanalyse
1
Kommunikation
1
Kreativität
1
Magazine
1
OECD countries
1
OECD-Staaten
1
Preventive care
1
Print advertising
1
Printwerbung
1
Psychology of advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
Author
All
Brannon, Laura A.
1
Deshpande, Sameer
1
Eadie, Douglas
1
Fry, Marie-Louise
1
Gordon, Ross
1
Hastings, Gerard
1
Kubacki, Krzysztof
1
Miller, Megan M.
1
Moodie, Crawford
1
Rundle-Thiele, Sharyn
1
York, Valerie K.
1
Zharekhina, Liliia
1
more ...
less ...
Published in...
All
Health marketing quarterly
International journal of nonprofit and voluntary sector marketing
Journal of business research : JBR
5
Journal of nonprofit & public sector marketing
4
Journal of marketing management : MM
3
Social marketing for public health : global trends and success stories
2
The SAGE handbook of social marketing
2
Bridging the gap between advertising academia and practice
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International review on public and non-profit marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of social marketing : JSOCM
1
Qualitative market research : an international journal
1
Socio-economic planning sciences : the international journal of public sector decision-making
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
Transformative consumer research for personal and collective well-being
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What messages does social marketing advertising send? : a content analysis of advertisements aiming to minimise harm from alcohol consumption
Zharekhina, Liliia
;
Kubacki, Krzysztof
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
4
,
pp. 285-298
Persistent link: https://www.econbiz.de/10011493364
Saved in:
2
Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.
;
Brannon, Laura A.
;
Miller, Megan M.
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
Saved in:
3
Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
Saved in:
4
Critical social marketing : the impact of alcohol marketing on youth drinking ; qualitative findings
Gordon, Ross
;
Moodie, Crawford
;
Eadie, Douglas
; …
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
3
,
pp. 265-275
Persistent link: https://www.econbiz.de/10008652346
Saved in:
5
Understanding young adult drink-driving behaviour : a value benefit perspective
Fry, Marie-Louise
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003832748
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->