What messages does social marketing advertising send? : a content analysis of advertisements aiming to minimise harm from alcohol consumption
Liliia Zharekhina and Krzysztof Kubacki (Social Marketing at Griffith, Department of Marketing, Griffith Business School, Griffith University)
| Year of publication: |
November 2015
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| Authors: | Zharekhina, Liliia ; Kubacki, Krzysztof |
| Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 20.2015, 4, p. 285-298
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| Subject: | Social Marketing | Social marketing | Alkoholkonsum | Alcohol consumption | Marketingmanagement | Marketing management | Inhaltsanalyse | Content analysis | OECD-Staaten | OECD countries |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1531 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011493364