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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~subject:"AHP-Verfahren"
~subject:"Distribution channel"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Direct marketing"
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AHP-Verfahren
Distribution channel
Konsumentenverhalten
Direktmarketing
50
Direct marketing
49
Arzneimittel
31
Pharmaceuticals
31
Advertising
29
Werbung
29
Advertising effects
23
Werbewirkung
23
Consumer behaviour
17
Pharmaceutical industry
15
Pharmaindustrie
15
USA
9
United States
9
Internet marketing
8
Online-Marketing
8
prescription drugs
6
Physicians
5
Ärzte
5
DTC advertising
4
Patienten
4
Patients
4
direct-to-consumer advertising
4
Bibliometrics
3
Bibliometrie
3
Gesundheitsrisiko
3
Health risk
3
Information behaviour
3
Informationsverhalten
3
Marketing management
3
Marketingmanagement
3
Social Web
3
Social web
3
Vertriebsweg
3
physicians
3
prescription drug advertising
3
Beziehungsmarketing
2
Brand image
2
Cognition
2
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Article
21
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21
Aufsatz in Zeitschrift
21
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English
21
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Aikin, Kathryn J.
2
Fogel, Joshua
2
Park, Jin Seong
2
Perri, Matthew
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Bhutada, Nilesh S.
1
Chiu, Su-Mei
1
Chung, Angie
1
Cook, Christopher L.
1
Fennell, Patrick B.
1
Foreman, Jeffrey R.
1
Grover, Aditi
1
Hagenbuch, David
1
Haley, Eric John
1
Hastak, Manoj
1
Helme, Donald W.
1
Hopkins, Christopher D.
1
Hoverman, Victoria J.
1
Hsieh, Meng-Hua
1
Jiang, Pingjun
1
Joseph, Mathew
1
Kiernicki, Kristen
1
Lee, Kangbok
1
Lemanski, Jennifer L.
1
Leng, Mingming
1
Li, Guo
1
Liang, Liping
1
Liu, Martin J.
1
Liu, Mengqi
1
Luo, Jun
1
McCarty, John A.
1
Megehee, Carol M.
1
O'Donoghue, Amie C.
1
Pasirayi, Simbarashe
1
Ramakrishnan, Shravanan
1
Richey, Robert Glenn <Jr.>
1
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Published in...
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Health marketing quarterly
International journal of production economics
Journal of business research : JBR
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Direct marketing : an international journal
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Journal of business economics : JBE
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
NBER working paper series
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
The marketing review
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of targeting, measurement and analysis for marketing
2
Kundenmanagement & Electronic Commerce
2
Marketing letters : a journal of research in marketing
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Gabler Research
2
... für Dummies
1
Advances in business and management forecasting
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
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ECONIS (ZBW)
21
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1
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21
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
4
The effect of subscription-based direct-to-consumer channel additions on firm value
Pasirayi, Simbarashe
;
Fennell, Patrick B.
- In:
Journal of business research : JBR
123
(
2021
),
pp. 355-366
Persistent link: https://www.econbiz.de/10012430527
Saved in:
5
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
6
Online market entry and channel sharing strategy with direct selling diseconomies in the sharing economy era
Li, Guo
;
Zhang, Xuefeng
;
Chiu, Su-Mei
;
Liu, Mengqi
; …
- In:
International journal of production economics
218
(
2019
),
pp. 135-147
Persistent link: https://www.econbiz.de/10012132806
Saved in:
7
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
8
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
9
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
10
Choosing an online retail channel for a manufacturer : direct sales or consignment?
Wang, Cuixia
;
Leng, Mingming
;
Liang, Liping
- In:
International journal of production economics
195
(
2018
),
pp. 338-358
Persistent link: https://www.econbiz.de/10011802156
Saved in:
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