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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing"
~subject:"Consumer protection"
~subject:"USA"
~subject:"Werbewirkung"
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Consumer protection
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Product information
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Health marketing quarterly
Journal of advertising research
Journal of marketing
Psychology & marketing
7
Journal of institutional and theoretical economics : JITE
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of business research : JBR
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of electronic commerce research : JECR
4
Agricultural and resource economics review : ARER
3
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
3
Information systems research : ISR
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Working paper / National Bureau of Economic Research, Inc.
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Economic research report
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International journal of consumer studies
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International journal of hospitality management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Czech journal of social sciences, business and economics : an international multidisciplinary refereed journal of social sciences, business and economics
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ECONIS (ZBW)
7
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1
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
2
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
3
The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information
Mohr, Gina S.
;
Lichtenstein, Donald R.
;
Janiszewski, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10009729591
Saved in:
4
The power of a package
Lado Cousté, Nora
;
Martos-Partal, Mercedes
;
Martínez …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 364-375
Persistent link: https://www.econbiz.de/10009663631
Saved in:
5
When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo
;
Liu, Yong
;
Zhang, Jurui
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
Saved in:
6
Consumer perceptions of prescription drug websites : a pilot study
Wymer, Walter
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10003985108
Saved in:
7
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
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