//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumverhalten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
2,352
Konsumentenverhalten
2,352
Brand management
421
Markenführung
421
Brand image
387
Markenimage
387
Beziehungsmarketing
369
Relationship marketing
369
Brand
235
Social Web
231
Social web
231
Markenartikel
230
Internet marketing
204
Online-Marketing
204
Emotion
185
Werbewirkung
185
Online retailing
178
Online-Handel
178
Customer satisfaction
160
Kundenzufriedenheit
160
Luxury goods
143
Luxusgüter
143
Viral marketing
137
Virales Marketing
137
Personality psychology
136
Persönlichkeitspsychologie
136
Dienstleistungsqualität
134
Service quality
134
Advertising
127
Werbung
122
Einzelhandel
120
Retail trade
120
USA
104
United States
103
Perception
89
Wahrnehmung
88
Experiment
87
Cognition
80
Kognition
80
more ...
less ...
Online availability
All
Undetermined
139
Free
4
Type of publication
All
Article
184
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
185
Aufsatz in Zeitschrift
185
Conference paper
5
Konferenzbeitrag
5
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
185
Author
All
Septianto, Felix
4
Teng, Lefa
4
Choi, Yung Kyun
3
Dens, Nathalie
3
Taylor, Charles Raymond
3
Aikin, Kathryn J.
2
Das, Gopal
2
Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Fogel, Joshua
2
Foti, Lianne
2
Ghosh, Tathagata
2
Hassan, Louise M.
2
Huhmann, Bruce A.
2
Jang, Sungha
2
Jha, Subhash
2
Kareklas, Ioannis
2
Kim, Alex Jiyoung
2
Liu, Martin J.
2
Lu, Yue
2
Luna, David
2
Matthes, Jörg
2
McKay-Nesbitt, Jane
2
Monfort, Abel
2
Northey, Gavin
2
Park, Jin Seong
2
Pelsmacker, Patrick de
2
Pracejus, John W.
2
Sar, Sela
2
Shen, Fuyuan
2
Smith, Malcolm C.
2
Sreejesh, S.
2
Sullivan, Helen W.
2
Thomas, Sunil
2
Wagner, Udo
2
Wang, Tianjiao
2
Wirtz, John G.
2
Yang, Defeng
2
Yannopoulou, Natalia
2
Adams, Grace
1
more ...
less ...
Published in...
All
Health marketing quarterly
Journal of business research : JBR
Journal of consumer behaviour : an international research review
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
more ...
less ...
Source
All
ECONIS (ZBW)
185
Showing
1
-
10
of
185
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
2
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
3
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
4
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
5
Leveraging influencers to increase HPV vaccination intention : the impact of message framing and health regulatory fit using repeated measures
Evans, Nathaniel J.
;
Adams, Grace
;
Jun, Hyoyeun
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10014575144
Saved in:
6
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
7
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
8
Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Nguyen, Stephanie
;
Nicod, Lionel
;
Llosa, Sylvie
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555889
Saved in:
9
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
10
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->