Leveraging influencers to increase HPV vaccination intention : the impact of message framing and health regulatory fit using repeated measures
Nathaniel J. Evans, Grace Adams, and Hyoyeun Jun
| Year of publication: |
2024
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|---|---|
| Authors: | Evans, Nathaniel J. ; Adams, Grace ; Jun, Hyoyeun |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 41.2024, 1, p. 50-70
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| Subject: | Health Regulatory Focus | Influencer Marketing | Message Framing | Vaccine Intention | Impfung | Vaccination | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory | Gesundheit | Health | Konsumentenverhalten | Consumer behaviour | Gesundheitsvorsorge | Preventive care | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2023.2261801 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575144