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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of health economics"
~isPartOf:"The American economic review"
~language:"eng"
~person:"Mackert, Michael"
~person:"Suppliet, Moritz"
~source:"econis"
~type_genre:"Article in journal"
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Arzneimittel
4
Pharmaceuticals
4
Arzneimittelmarkt
2
Pharmaceutical market
2
Advertising
1
Advertising spillovers
1
Bibliometrics
1
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1
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1
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1
Brand management
1
Co-payments
1
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Mackert, Michael
Suppliet, Moritz
Brekke, Kurt R.
5
Aikin, Kathryn J.
4
Duggan, Mark G.
4
Goldman, Dana P.
4
Straume, Odd Rune
4
Currie, Janet M.
3
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3
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3
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3
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3
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3
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3
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2
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2
Berndt, Ernst R.
2
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2
Bhutada, Nilesh S.
2
Dalen, Dag Morten
2
Garthwaite, Craig
2
Granlund, David
2
Gruber, Jonathan
2
Hsieh, Chee-Ruey
2
Iizuka, Toshiaki
2
Joyce, Geoffrey F.
2
Jullien, Bruno
2
Khanfar, Nile M.
2
Königbauer, Ingrid
2
Lichtenberg, Frank R.
2
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2
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2
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2
Pacula, Rosalie Liccardo
2
Pertile, Paolo
2
Scott Morton, Fiona
2
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2
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Health marketing quarterly
Journal of health economics
The American economic review
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Health economics
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Source
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ECONIS (ZBW)
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1
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
- In:
Journal of health economics
73
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
Saved in:
2
Development of a health communication campaign to promote the Texas prescription monitoring program
Mackert, Michael
;
Pounders, Kathrynn
;
Brown, Laura E.
; …
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 222-231
Persistent link: https://www.econbiz.de/10012313097
Saved in:
3
Tiered co-payments, pricing, and demand in reference price markets for
pharmaceuticals
Herr, Annika
;
Suppliet, Moritz
- In:
Journal of health economics
56
(
2017
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011798902
Saved in:
4
Educational content and health literacy issues in direct-to-consumer advertising of
pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
Saved in:
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