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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of marketing management : MM"
~person:"Cheng, Benjamin Ka Lun"
~person:"Kerrigan, Finola"
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Search: subject_exact:"Celebrity-Werbung"
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Cheng, Benjamin Ka Lun
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Health marketing quarterly
Journal of marketing management : MM
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Celebrity, convergence and transformation : editorial
Brownlie, Douglas
;
Hewer, Paul
;
Kerrigan, Finola
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 453-460
Persistent link: https://www.econbiz.de/10011325838
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2
Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit
Cheng, Benjamin Ka Lun
- In:
Health marketing quarterly
32
(
2015
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10011289339
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