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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of marketing management : MM"
~person:"Cronin, James"
~person:"Kerrigan, Finola"
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Celebrity, convergence and transformation : editorial
Brownlie, Douglas
;
Hewer, Paul
;
Kerrigan, Finola
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 453-460
Persistent link: https://www.econbiz.de/10011325838
Saved in:
2
"When people take action ..." : mainstreaming malcontent and the role of the celebrity institutional entrepreneur
Hopkinson, Gilian C.
;
Cronin, James
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1383-1402
Persistent link: https://www.econbiz.de/10011405570
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