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~isPartOf:"Health marketing quarterly"
~isPartOf:"The SAGE handbook of social marketing"
~subject:"Social marketing"
~subject:"Soziale Norm"
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Health marketing quarterly
The SAGE handbook of social marketing
Journal of business research : JBR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Influencing college student drinking intentions with social norms and self-schema matched messages : differences between low and high self-monitors
Miller, Megan M.
;
Brannon, Laura A.
- In:
Health marketing quarterly
32
(
2015
)
4
,
pp. 297-312
Persistent link: https://www.econbiz.de/10011428624
Saved in:
2
Merging public relations with health communication in the context of university alcohol prevention
Brummette, John
- In:
Health marketing quarterly
32
(
2015
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10011289337
Saved in:
3
Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.
;
Brannon, Laura A.
;
Miller, Megan M.
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
Saved in:
4
Social marketing's response to the alcohol problem : who's conducting the orchestra?
Jones, Sandra C.
- In:
The SAGE handbook of social marketing
,
(pp. 253-270)
.
2011
Persistent link: https://www.econbiz.de/10009380624
Saved in:
5
Critical marketing : applications
Hoek, Janet
- In:
The SAGE handbook of social marketing
,
(pp. 241-252)
.
2011
Persistent link: https://www.econbiz.de/10009380625
Saved in:
6
Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
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