//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~person:"Aikin, Kathryn J."
~person:"Ball, Jennifer Gerard"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"prescription"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Arzneimittel
5
Pharmaceuticals
5
Direct marketing
4
Direktmarketing
4
Advertising
3
Advertising effects
3
Pharmaceutical industry
3
Pharmaindustrie
3
Werbung
3
prescription drugs
3
Consumer behaviour
2
Konsumentenverhalten
2
Risiko
2
Risk
2
risk communication
2
Adequate provision
1
Advertisements
1
Advertising media
1
Animation
1
Arzneimittelrecht
1
Black people
1
Communication
1
DTC
1
Digital divide
1
Digitale Spaltung
1
Direct-to-consumer
1
Ethnic discrimination
1
Ethnische Diskriminierung
1
Fernsehwerbung
1
Gesundheit
1
Gesundheitsrisiko
1
Health
1
Health risk
1
Internet marketing
1
Kommunikation
1
Meinung
1
OTC
1
OTC market
1
OTC-Handel
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
3
Language
All
English
3
Author
All
Aikin, Kathryn J.
Ball, Jennifer Gerard
Park, Jin Seong
3
Betts, Kevin R.
2
Fogel, Joshua
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alperstein, Neil M.
1
Baker, Jillian L.
1
Banerjee, Saikat
1
Berktold, Jennifer
1
Bhutada, Nilesh S.
1
Bradford, W. David
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Cashman, Rebecca
1
Darrow, Jonathan J.
1
Dash, Sampada Kumar
1
Delbaere, Marjorie
1
Deshpande, Aparna D.
1
Foreman, Jeffrey R.
1
Freeman, Gordon L.
1
Grover, Aditi
1
Hagenbuch, David
1
Haley, Eric John
1
Helme, Donald W.
1
Hoverman, Victoria J.
1
Hsieh, Meng-Hua
1
Jiang, Pingjun
1
Ju, Ilwoo
1
Kiernicki, Kristen
1
Kilgore, Meredith
1
Leader, Amy E.
1
Lemanski, Jennifer L.
1
Loudon, David L.
1
Mannis, Shane
1
McKeever, Robert
1
McRoy, Luceta
1
more ...
less ...
Published in...
All
Health marketing quarterly
International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Utilization of adequate provision in
prescription
drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer
prescription
drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
Consumer perceptions of
prescription
and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->