Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Year of publication: |
2022
|
---|---|
Authors: | Betts, Kevin R. ; Aikin, Kathryn J. ; Burke, Panne ; Miles, Stephanie ; Mannis, Shane |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 39.2022, 1, p. 4-22
|
Subject: | Adequate provision | digital divide | direct-to-consumer prescription drug advertising | non-internet users | offline population | risk communication | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Digitale Spaltung | Digital divide | Pharmaindustrie | Pharmaceutical industry | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing |
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