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~isPartOf:"Health marketing quarterly"
~subject:"Deutschland"
~subject:"Marketing"
~subject:"Niedrigeinkommen"
~subject:"Online-Marketing"
~subject:"Youth"
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Health marketing quarterly
Young consumers : insight and ideas for responsible marketers
33
SpringerLink / Bücher
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Handbuch Zielgruppenmanagement
16
International journal of advertising : the quarterly review of marketing communications
11
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Research
11
Journal of advertising research
10
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
Springer eBook Collection
9
International journal of consumer studies
8
Media-Perspektiven
8
Psychology & marketing
8
Harvard business review : HBR
7
Journal of advertising : official publication of the American Academy of Advertising
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
The journal of consumer marketing
6
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
5
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
5
Harvard-Business-Manager : das Wissen der Besten
5
Jahrbuch Seniorenmarketing
5
Krankenhausmanagement : Strategien, Konzepte, Methoden
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Pervasive advertising
5
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Marketing theory
4
After sixty : marketing to baby boomers reaching their big transition years
3
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Employability - Herausforderungen für die strategische Personalentwicklung : Konzepte für eine flexible, innovationsorientierte Arbeitswelt von morgen
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ECONIS (ZBW)
6
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1
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
2
Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin
;
Reid, Leonard N.
;
Jeong, Hyun Ju
;
Choi, …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
Saved in:
3
An exploratory study of adolescent female reactions to direct-to-consumer advertising : the case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.
;
Cashman, Rebecca
;
Voytek, Chelsea D.
; …
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009410487
Saved in:
4
Sensation seekers as a healthcare marketing metasegment
Self, Donald R.
;
Findley, Carolyn Sara Casey
- In:
Health marketing quarterly
27
(
2010/11
)
1
,
pp. 21-47
Persistent link: https://www.econbiz.de/10003957546
Saved in:
5
Preventing fetal alcohol spectrum disorders : the role of protection motivation theory
Cismaru, Magdalena
;
Deshpande, Sameer
;
Thurmeier, Robin
; …
- In:
Health marketing quarterly
27
(
2010/11
)
1
,
pp. 66-85
Persistent link: https://www.econbiz.de/10003957550
Saved in:
6
Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae
;
Jin, Hyun Seung
;
Brown, Jane D.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
Saved in:
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