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~isPartOf:"Health marketing quarterly"
~subject:"Psychische Krankheit"
~type_genre:"Article in journal"
~type_genre:"Statistics"
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Psychische Krankheit
Direct marketing
34
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Arzneimittel
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Pharmaceuticals
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Health marketing quarterly
International journal of health economics and management
1
Journal of business ethics : JOBE
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ECONIS (ZBW)
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Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
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2
Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae
;
Jin, Hyun Seung
;
Brown, Jane D.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
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