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~isPartOf:"History of marketing thought ; Volume 3"
~isPartOf:"Marketing, ethics and society : critical reflections"
~language:"eng"
~type_genre:"Glossary included"
~type_genre:"Reprint"
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Einzelhandel
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Gravitationsmodell
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Gravity model
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Brei, Vinícius
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History of marketing thought ; Volume 3
Marketing, ethics and society : critical reflections
Marketing strategy organization and implementation
6
Evolving and emerging issues in marketing strategy
5
Legends in marketing
4
The development of critical perspectives in marketing
4
Macromarketing - a global focus ; Vol. 1
3
Macromarketing - a global focus ; Vol. 4
3
Major theoretical debates and contemporary issues in marketing theory
3
McGraw-Hill/Irwin series in marketing
3
The nature and scope of marketing research
3
Critical concepts in economics
2
Critical marketing : issues in contemporary marketing
2
International marketing ; Vol. 3
2
Marketing strategy processes and tools
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Strategic sales and strategic marketing
2
The Harvard business review paperback series
2
Always Learning
1
Brand management ; Vol. 1
1
Business & Management
1
Business 2000
1
CGPRT / The CGPRT Centre
1
Corporate social responsibility
1
Cross-cultural and critical perspectives on brands
1
Developmental challenges in marketing research
1
Economics and management of tourism
1
Explanatory frameworks : economics, geography, social analysis
1
HBR's 10 must reads series
1
Handbook of new institutional economics
1
Ideas with impact
1
International marketing ; Vol. 1
1
International marketing ; Vol. 2
1
Learning by populations of organizations
1
Macromarketing - a global focus ; Vol. 2
1
Macromarketing - a global focus ; Vol. 3
1
Making change stick
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
McGraw-Hill Irwin series in marketing
1
NetEffect Series: job skills
1
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Marketing and development : macromarketing perspectives
Klein, Thomas A.
;
Nason, Robert W.
-
2009
Persistent link: https://www.econbiz.de/10003832777
Saved in:
2
Marketing the hegemony of development : of pulp fictions and green deserts
Böhm, Steffen
;
Brei, Vinícius
-
2009
Persistent link: https://www.econbiz.de/10003832789
Saved in:
3
A contextualist proposal for the conceptualization and study of marketing ethics
Thompson, Craig J.
-
2009
Persistent link: https://www.econbiz.de/10003832794
Saved in:
4
Global marketing ethics : a communicative approach
Nill, Alexander F.
-
2009
Persistent link: https://www.econbiz.de/10003832798
Saved in:
5
The law of retail gravitation
Reilly, William J.
-
2008
Persistent link: https://www.econbiz.de/10003644183
Saved in:
6
New laws of retail gravitation
Converse, Paul D.
-
2008
Persistent link: https://www.econbiz.de/10003644190
Saved in:
7
The marketing revolution
Keith, Robert J.
-
2008
Persistent link: https://www.econbiz.de/10003644513
Saved in:
8
The marketing concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
9
Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald
-
2008
Persistent link: https://www.econbiz.de/10003644627
Saved in:
10
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
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