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~isPartOf:"IEEE transactions on engineering management : EM"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"New product development"
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Search: subject_exact:"Produktentwicklung"
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Brand image
New product development
Produktentwicklung
151
Innovation management
92
Innovationsmanagement
92
Innovation
90
Product design
34
Produktgestaltung
34
Consumer behaviour
16
Konsumentenverhalten
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new product development
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product development
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open innovation
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Mu, Jifeng
4
Brem, Alexander
3
Di Benedetto, C. Anthony
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Lin, Jun
3
Qian, Yanjun
3
Schaefer, Dirk
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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IEEE transactions on engineering management : EM
Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
145
International journal of product development : IJPD
142
International journal of production research
119
International journal of production economics
106
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
SpringerLink / Bücher
87
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
42
Journal of open innovation : technology, market, and complexity
41
European journal of innovation management : EJIM
38
Journal of the Academy of Marketing Science
37
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Research
29
Harvard business review : HBR
27
Innovation: organization & management : IOM
27
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ECONIS (ZBW)
151
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151
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1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
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2
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
3
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
4
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
Saved in:
5
A data-driven fuzzy front end model for contextual performance and concurrent collaboration
Park, Dongmyung
;
Han, Ji
;
Childs, Peter R. N.
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
2
,
pp. 660-683
Persistent link: https://www.econbiz.de/10014232233
Saved in:
6
Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification
Zhao, Zhenzhen
;
Haikel-Elsabeh, Marie
;
Baudier, Patricia
; …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
6
,
pp. 2006-2016
Persistent link: https://www.econbiz.de/10014313905
Saved in:
7
Social interaction and crowdfunding project success : moderating roles of product development stage and product innovativeness
Pati, Rakesh
;
Garud, Niharika
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
9
,
pp. 3128-3142
Persistent link: https://www.econbiz.de/10014364870
Saved in:
8
Time-to-market and product performance tradeoff revisited
Yassine, Ali
;
Souweid, Sally
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
9
,
pp. 3244-3259
Persistent link: https://www.econbiz.de/10014364894
Saved in:
9
Codevelopment versus outsourcing : who should innovate in supply chains
Raz, Gal
;
Druehl, Cheryl T.
;
Pun, Hubert
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
11
,
pp. 3902-3917
Persistent link: https://www.econbiz.de/10014424476
Saved in:
10
Investigating the effect of perceived product portfolio innovativeness on consumers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Clauß, Thomas
;
Urhahn, …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
10
,
pp. 3451-3464
Persistent link: https://www.econbiz.de/10014387988
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