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~isPartOf:"IEEE transactions on engineering management : EM"
~isPartOf:"Psychology & marketing"
~subject:"Markenführung"
~subject:"word of mouth"
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Search: subject_exact:"Mundpropaganda"
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Markenführung
word of mouth
Viral marketing
65
Virales Marketing
65
Consumer behaviour
36
Konsumentenverhalten
36
Social Web
17
Social web
17
Internet marketing
16
Online-Marketing
16
Customer satisfaction
10
Kundenzufriedenheit
10
word-of-mouth
8
Beziehungsmarketing
7
Dienstleistungsqualität
7
Relationship marketing
7
Service quality
7
Brand image
6
Emotion
6
Markenimage
6
Online retailing
6
Online-Handel
6
Personality psychology
6
Persönlichkeitspsychologie
6
Kaufentscheidung
5
Purchase decision
5
social media
5
Advertising effects
4
Brand
4
Brand management
4
Cognition
4
E-commerce
4
Electronic Commerce
4
Experiment
4
Kognition
4
Markenartikel
4
Personalisierung
4
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4
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4
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Anlamlier, Eda
1
Arnold, Mark J.
1
Augusto, Mário Gomes
1
Barhorst, Jennifer Brannon
1
Baudier, Patricia
1
Bauer, Brittney C.
1
Baum, Matthias
1
Bock, Dora E.
1
Brem, Alexander
1
Cai, Wenpei
1
Carlson, Brad D.
1
Chen, Xingyu
1
Ha, Taehyun
1
Haikel-Elsabeh, Marie
1
Huang, Minxue
1
Krey, Nina
1
Lee, Sangwon
1
McLean, Graeme J.
1
Meißner, Martin
1
Neves, Cristiana
1
Rauschnabel, Philipp A.
1
Renard, Damien
1
Saenger, Christina
1
Stumpf, Christian
1
Thomas, Veronica L.
1
Torres, Pedro M.
1
Ulu, Sevincgul
1
Yu, Zhengdong
1
Zanger, Vera
1
Zhao, Zhenzhen
1
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IEEE transactions on engineering management : EM
Psychology & marketing
Journal of business research : JBR
20
The journal of product & brand management
19
International journal of internet marketing and advertising : IJIMA
14
Journal of retailing and consumer services
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
12
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
The journal of brand management : an international journal
10
Journal of marketing research : JMR
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Information systems research : ISR
8
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of hospitality marketing & management
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing research
6
The service industries journal
5
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
SpringerLink / Bücher
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business excellence
3
International journal of electronic commerce : IJEC
3
International journal of services technology and management
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ECONIS (ZBW)
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
3
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
4
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
5
Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification
Zhao, Zhenzhen
;
Haikel-Elsabeh, Marie
;
Baudier, Patricia
; …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
6
,
pp. 2006-2016
Persistent link: https://www.econbiz.de/10014313905
Saved in:
6
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
7
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
8
Examination of Bitcoin exchange through agent-based modeling : focusing on the perceived fundamental of Bitcoin
Ha, Taehyun
;
Lee, Sangwon
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
4
,
pp. 1294-1307
Persistent link: https://www.econbiz.de/10013355038
Saved in:
9
Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
Saved in:
10
Customer referral reward-brand-fit : a schema congruity perspective
Stumpf, Christian
;
Baum, Matthias
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 542-558
Persistent link: https://www.econbiz.de/10011508450
Saved in:
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