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~isPartOf:"IES Working Paper"
~isPartOf:"International review of financial analysis"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"ZEW Discussion Papers"
~subject:"Brand image"
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When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses
Yang, Zhiyong
;
Freling, Traci
;
Sun, Sijie
; …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 102-120
Persistent link: https://www.econbiz.de/10013365603
Saved in:
2
A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado
;
Jardim, William Carvalho
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Saved in:
3
Generalizing spillover effects of goods and service brand extensions : a meta-analysis approach
Pina, José M.
;
Dall'Olmo Riley, Francesca
;
Lomax, Wendy
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1411-1419
Persistent link: https://www.econbiz.de/10009757103
Saved in:
4
Moderators of the self-congruity effect on consumer decision-making : a meta-analysis
Aguirre-Rodriguez, Alexandra
;
Bošnjak, Michael
;
Sirgy, …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1179-1188
Persistent link: https://www.econbiz.de/10009562060
Saved in:
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