Generalizing spillover effects of goods and service brand extensions : a meta-analysis approach
Year of publication: |
2013
|
---|---|
Authors: | Pina, José M. ; Dall'Olmo Riley, Francesca ; Lomax, Wendy |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1411-1419
|
Subject: | Spillover-Effekt | Spillover effect | Markenimage | Brand image | Meta-Analyse | Meta-analysis | Spanien | Spain | Großbritannien | United Kingdom | Italien | Italy |
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