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~isPartOf:"IIMB management review"
~subject:"India"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
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Impact of financial brand values on firm profitability and firm value of Indian FMCG companies
Niyas, N.
;
Kavida, V.
- In:
IIMB management review
34
(
2022
)
4
,
pp. 346-363
Persistent link: https://www.econbiz.de/10014267020
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The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.
;
Sequeira, A. H.
- In:
IIMB management review
28
(
2016
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
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