Impact of financial brand values on firm profitability and firm value of Indian FMCG companies
N. Niyas, V. Kavida
| Year of publication: |
2022
|
|---|---|
| Authors: | Niyas, N. ; Kavida, V. |
| Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 34.2022, 4, p. 346-363
|
| Subject: | Brand equity | Brand value | FMCG brands | Hirose model | Panel data techniques | Markenführung | Brand management | Markenimage | Brand image | Unternehmenswert | Firm value | Indien | India | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.iimb.2023.01.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014267020