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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Policy research working paper"
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Online-Marketing
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Filieri, Raffaele
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IMF working papers
Journal of business research : JBR
Policy research working paper
International journal of internet marketing and advertising : IJIMA
127
Journal of retailing and consumer services
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of hospitality management
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Technological forecasting & social change : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Business horizons
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Cogent business & management
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Springer eBook Collection
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International journal of technology marketing : IJTMkt
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of travel and tourism marketing
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Electronic commerce research
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International journal of business information systems : IJBIS
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Marketing intelligence & planning
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Journal of marketing
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Journal of strategic marketing
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International journal of contemporary hospitality management
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Journal of advertising research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of e-business research : an official publication of the Information Resources Management Association
32
The journal of brand management : an international journal
32
Journal of electronic commerce research : JECR
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of advertising : the quarterly review of marketing communications
28
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
211
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211
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
5
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
6
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
7
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
8
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
9
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
10
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
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