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~isPartOf:"IZA Discussion Paper"
~isPartOf:"School of Economics and Finance discussion paper"
~isPartOf:"Services marketing quarterly"
~subject:"Werbung"
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Werbung
Intertemporal choice
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Intertemporale Entscheidung
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Accounting
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Advertising
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Auction theory
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Auktionstheorie
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Becker-DeGroot-Marschak procedure
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Consumer behaviour
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Rechnungswesen
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accounting media
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accounting services
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auctions
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credibility and dignity
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deception in advertising
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elicitation methods
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professional advertising
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time preferences
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Freeman, Gordon L.
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Loudon, David
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Moser, H. R.
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A longitudinal assessment of consumers' attitudes toward accounting advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David
- In:
Services marketing quarterly
36
(
2015
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011339262
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