A longitudinal assessment of consumers' attitudes toward accounting advertising
H. Ronald Moser; Gordon L. Freeman; David Loudon
| Year of publication: |
2015
|
|---|---|
| Authors: | Moser, H. R. ; Freeman, Gordon L. ; Loudon, David |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 36.2015, 3, p. 281-297
|
| Subject: | accounting media | professional advertising | credibility and dignity | deception in advertising | accounting services | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Rechnungswesen | Accounting |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339262