//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"IZA Discussion Papers"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"promotions"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
promotions
38
Sales promotion
35
Verkaufsförderung
35
Consumer behaviour
13
Konsumentenverhalten
13
Erwerbsverlauf
12
Schätzung
8
discrimination
7
Market research
6
Marktforschung
6
earnings growth
6
Advertising effects
5
Theorie
5
USA
5
academic promotions
5
Brand management
4
Decision under uncertainty
4
Entscheidung unter Unsicherheit
4
Markenführung
4
Preismanagement
4
Pricing strategy
4
Theory
4
dynamic panel data models
4
gender
4
matched employer-employee data
4
pricing
4
tournaments
4
wage gap
4
wages
4
Arbeitsmobilität
3
Beziehungsmarketing
3
Brand image
3
Einzelhandel
3
Einzelhandelspreis
3
Lohndifferenzierung
3
Lohnstruktur
3
Low-cost strategy
3
Markenimage
3
Marketing management
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Aribarg, Anocha
1
Arora, Neeraj
1
Briesch, Richard A.
1
Cheema, Amar
1
Goldfarb, Avi
1
Patrick, Vanessa M.
1
Pieters, Rik
1
Sethuraman, Raj
1
Tellis, Gerard J.
1
Wang, Kitty
1
Wedel, Michel
1
Zhang, Jie
1
more ...
less ...
Published in...
All
IZA Discussion Papers
Journal of marketing research : JMR
Journal of promotion management : JPM
10
Journal of business research : JBR
9
Journal of promotion management : innovations in planning and applied research
6
International journal of economic issues : IJEI
5
Journal of retailing and consumer services
5
Gabler Edition Wissenschaft
4
Journal of marketing communications
4
Journal of retailing
4
European journal of marketing : EJM
3
Journal of Islamic marketing : JIMA
3
Journal of advertising research
3
Psychology & marketing
3
European journal of marketing
2
Information systems research : ISR
2
International economics & finance journal : (IEFJ)
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing letters : a journal of research in marketing
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Series: Management know-how / M
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
American journal of agricultural economics
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Company and customer relations
1
Discussion papers / University of Reading, Department of Economics
1
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
Domestic commerce series
1
Economic research
1
Economics & finance notes
1
Economics, management and financial markets
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Erfurter Hefte zum angewandten Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
2
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
3
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
4
Brand portfolio
promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
5
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->