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~isPartOf:"Improving decision making in real-time bidding"
~person:"Edelman, Benjamin"
~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
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Advertising effects
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Auction theory
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Real-time bidding
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Werbewirkung
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Edelman, Benjamin
Skiera, Bernd
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Försch, Steffen
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Improving decision making in real-time bidding
Working papers / Harvard Business School, Division of Research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Services marketing quarterly
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Journal of advertising research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Journal of strategic marketing
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Electronic commerce research and applications
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of business and economics
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International journal of internet marketing and advertising : IJIMA
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International journal of sport management and marketing : IJSMM
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Journal of international consumer marketing
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Journal of marketing
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Journal of marketing research
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Journal of retailing
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Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
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Leitfaden Online-Marketing ; [Bd. 1]
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MIT sloan management review
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Marketing : value creation or value destruction?
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NBER working paper series
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Oxford review of economic policy
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Research paper series / Stanford Graduate School of Business
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Schmalenbach business review : sbr
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The American economic review
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The handbook of market design
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The journal of consumer marketing
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Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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Working paper / National Bureau of Economic Research, Inc.
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Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit
Försch, Steffen
;
Heise, Marc
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 14-50)
.
2018
Persistent link: https://www.econbiz.de/10012267655
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2
The effect of weather on users' online behavior
Försch, Steffen
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 85-116)
.
2018
Persistent link: https://www.econbiz.de/10012267674
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