The effect of weather on users' online behavior
Year of publication: |
2018
|
---|---|
Authors: | Försch, Steffen ; Skiera, Bernd |
Published in: |
Improving decision making in real-time bidding. - Frankfurt am Main. - 2018, p. 85-116
|
Subject: | weather | user behavior | advertising | targeting | Real-time bidding | Wetter | Weather | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Auktionstheorie | Auction theory | Werbung | Advertising |
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