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~isPartOf:"Indian journal of economics & business : IJEB"
~person:"Khandai, Sujata"
~subject:"India"
~subject:"Konsumentenverhalten"
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India
Konsumentenverhalten
Consumer behaviour
2
Gastronomie
2
Restaurant industry
2
Bekleidung
1
Bekleidungsindustrie
1
Clothing
1
Clothing industry
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Dienstleistungsqualität
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Dienstleistungssektor
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Fashion
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Fashion Apparel
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Gen X
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Gen Y
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Internet marketing
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Marketing management
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Marketingmanagement
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Mode
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Online-Marketing
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Performance measurement
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Performance-Messung
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Service Performance
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Service Quality
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Service industry
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Service quality
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Social Web
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Social web
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Tangibles
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Viral marketing
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Virales Marketing
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buying behavior
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eWOM
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gender
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negative eWOM
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online reviews
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positive eWOM
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Khandai, Sujata
Singh, Charan
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Kotcherlakota, Vani V.
3
Krishnaraj, R.
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Manjappa, H. D.
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Ray, Prantik
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Acharya, Debashis
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Agrawal, Vijay K.
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Aruna, M.
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Bahl, Angelica
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Banerjee, Sayan
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Black, Gregory S.
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Chakraborty, Kalyan
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Kamaiah, Bandi
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Mukherjee, Debasri
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Nanda, Paramjit
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Niranjan, R.
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Panda, Ajaya Kumar
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Panda, Pradeep Kumar
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Ram Singh
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Raman, T. V.
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Sathye, Milind
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Indian journal of economics & business : IJEB
Journal of international commerce, economics and policy
1
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ECONIS (ZBW)
2
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The role of eWOM in social media on consumer's choice of restaurant selection : an insight into the decision making process
Kohli, Harpuneet Singh
;
Khandai, Sujata
- In:
Indian journal of economics & business : IJEB
18
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012665820
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2
Examination of the moderation effect of generations on buying behavior of women : a special focus on fashion apparel
Yadav, Renu
;
Khandai, Sujata
;
Singh, S. P.
- In:
Indian journal of economics & business : IJEB
18
(
2019
)
1
,
pp. 147-166
Persistent link: https://www.econbiz.de/10012666199
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