Examination of the moderation effect of generations on buying behavior of women : a special focus on fashion apparel
Year of publication: |
2019
|
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Authors: | Yadav, Renu ; Khandai, Sujata ; Singh, S. P. |
Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 18.2019, 1, p. 147-166
|
Subject: | Fashion Apparel | buying behavior | Gen X | Gen Y | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Bekleidung | Clothing | Konsumentenverhalten | Consumer behaviour |
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