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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Information systems management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Indien
Relationship marketing
Konsumentenverhalten
32
Bibliometrics
14
Bibliometrie
14
Innovation
9
Brand image
8
Innovation adoption
8
Innovationsakzeptanz
8
Markenimage
8
Beziehungsmarketing
7
Digitalisierung
7
Digitization
7
Brand management
6
Einzelhandel
6
Internet marketing
6
Markenführung
6
Online retailing
6
Online-Handel
6
Online-Marketing
6
Retail trade
6
Social Web
6
Social web
6
Artificial intelligence
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E-commerce
5
Electronic Commerce
5
Firm performance
5
Innovation management
5
Innovationsmanagement
5
Unternehmenserfolg
5
B-to-B-Marketing
4
Business-to-business marketing
4
Confidence
4
Coronavirus
4
Data Mining
4
Data mining
4
Innovation diffusion
4
Innovationsdiffusion
4
Künstliche Intelligenz
4
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27
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Article
41
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
41
Language
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English
Spanish
Author
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Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Paul, Justin
Laroche, Michel
30
Ko, Eunju
28
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Valette-Florence, Pierre
17
Christodoulides, George
15
Sharma, Piyush
15
Bartikowski, Boris
14
Gupta, Suraksha
14
Kim, Kyung Hoon
14
Pereira, Vijay
14
Balaji, M. S.
13
Richard, Marie-Odile
13
Naudé, Peter
12
Shukla, Paurav
12
Behl, Abhishek
11
Donthu, Naveen
11
Seo, Yuri
11
Septianto, Felix
11
Veloutsou, Cleopatra
11
Agnihotri, Raj
10
Arslanagic-Kalajdzic, Maja
10
Chebat, Jean-Charles
10
Kukar-Kinney, Monika
10
Merchant, Altaf
10
Teng, Lefa
10
Terho, Harri
10
Wang, Cheng Lu
10
Chatterjee, Sheshadri
9
Choi, Jeonghye
9
Filieri, Raffaele
9
Foroudi, Pantea
9
Mattila, Anna S.
9
Melewar, T. C.
9
Oghazi, Pejvak
9
Rana, Nripendra P.
9
Yang, Zhiyong
9
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Industrial marketing management : the international journal for industrial and high-tech firms
Information systems management
International marketing review
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing and consumer services
24
International journal of Indian culture and business management
13
Technological forecasting & social change : an international journal
7
The marketing review
6
European journal of marketing : EJM
5
Psychology & marketing
5
International journal of consumer studies
4
Journal of service research : JSR
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of consumer behaviour
3
Journal of strategic marketing
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
Electronic government : EG; an international journal
2
International business review : the official journal of the European International Business Academy
2
International journal of bank marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Benchmarking : an international journal
1
European journal of innovation management : EJIM
1
European journal of international management : EJIM
1
European journal of marketing
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
1
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ECONIS (ZBW)
41
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1
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41
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date (oldest first)
1
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
2
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
3
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
6
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
7
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
8
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
9
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
10
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
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