//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Research"
~subject:"Mobile communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Mobile communications
Brand loyalty
20
Markentreue
20
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
15
Markenführung
15
Beziehungsmarketing
14
Relationship marketing
14
Brand image
12
Markenimage
12
Brand
11
Markenartikel
11
Customer satisfaction
3
Deutschland
3
Kundenzufriedenheit
3
Verbraucherverhalten
3
brand loyalty
3
Automotive industry
2
Brand community
2
Brand equity
2
Environmental consciousness
2
Germany
2
Kfz-Industrie
2
Kundenbindung
2
Markenpolitik
2
Mobilkommunikation
2
Social Web
2
Social web
2
Structural equation model
2
Strukturgleichungsmodell
2
Umweltbewusstsein
2
Automotive services industry
1
B-to-B-Marketing
1
BCB
1
Behaviour
1
Brand attachment
1
Brand awareness
1
Brand co-creation
1
Brand contest
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kapil, Kanwal
1
Kapil, Sheeba
1
Lam, Shun Yin
1
Shankar, Venkatesh
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of Indian culture and business management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing intelligence & planning
Research
The journal of product & brand management
2
African journal of economic and management studies : AJEMS
1
Asia Pacific journal of marketing and logistics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business innovation and research
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
Problems and perspectives in management : PPM ; international research journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
2
Antecedents of brand loyalty : an empirical study in mobile telecom sector
Kapil, Kanwal
;
Kapil, Sheeba
- In:
International journal of Indian culture and business …
3
(
2010
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003910757
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->