Antecedents of brand loyalty : an empirical study in mobile telecom sector
Year of publication: |
2010
|
---|---|
Authors: | Kapil, Kanwal ; Kapil, Sheeba |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 3.2010, 1, p. 1-22
|
Subject: | Telekommunikationssektor | Telecommunications industry | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Markenführung | Brand management |
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