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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of bank marketing"
~language:"eng"
~language:"ita"
~language:"kir"
~language:"lit"
~language:"und"
~person:"Dwivedi, Yogesh Kumar"
~person:"Grant, David B."
~person:"Mohan, Mayoor"
~subject:"Auslandsinvestition"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
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Auslandsinvestition
Konsumentenverhalten
Supply chain
Wirkungsanalyse
Lieferantenmanagement
11
Supplier relationship management
11
B-to-B-Marketing
10
Business-to-business marketing
10
Consumer behaviour
10
Beziehungsmarketing
7
Relationship marketing
7
Brand image
4
Lieferkette
4
Markenimage
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Brand management
3
Commitment
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Innovation
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Innovationsakzeptanz
2
International marketing
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Internationales Marketing
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KMU
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Künstliche Intelligenz
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Dwivedi, Yogesh Kumar
Grant, David B.
Mohan, Mayoor
Casidy, Riza
5
Sharma, Arun
4
Aarikka-Stenroos, Leena
3
Brown, Brian P.
3
Bush, Alan J.
3
Caniato, Federico
3
Chan, Hing Kai
3
Chen, Lujie
3
Gölgeci, Ismail
3
Jaakkola, Elina
3
Johnsen, Thomas E.
3
Keränen, Joona
3
Kim, Daekwan
3
Kleinaltenkamp, Michael
3
Lindgreen, Adam
3
Luzzini, Davide
3
Makkonen, Hannu
3
Moncrief, William C.
3
Nyadzayo, Munyaradzi W.
3
Ojha, Divesh
3
Ooi, Keng-Boon
3
Paswan, Audhesh
3
Rangarajan, Deva
3
Ruyter, Ko de
3
Schoefer, Klaus
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Snehota, Ivan
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Tan, Garry Wei-Han
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Xie, En
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Yan, Ruiliang
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Zhang, Chun
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Amrouche, Nawel
2
Araujo, Luis
2
Aspara, Jaakko
2
Azadegan, Arash
2
Beeler, Lisa L.
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of bank marketing
Journal of business research : JBR
11
Journal of retailing and consumer services
11
International journal of Indian culture and business management
7
Information systems management
6
The marketing review
6
European journal of marketing : EJM
5
International journal of production economics
5
International journal of production research
5
International journal of logistics : research and applications
4
The international journal of logistics management
4
Asia Pacific journal of marketing and logistics
3
Supply chain management : an international journal
3
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of retail & distribution management
2
Operations management research : OMR ; advancing practice through theory
2
Psychology & marketing
2
The journal of product & brand management
2
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Benchmarking : an international journal
1
Benchmarking : an international journal ; BIJ
1
British journal of management
1
Business/Economics
1
Chandos social media series
1
Decision-making for supply chain integration : supply chain integration
1
Essential issues in corporate social responsibility : new insights and recent issues
1
European journal of innovation management : EJIM
1
European retail research
1
International journal of business information systems : IJBIS
1
International journal of management & enterprise development : IJMED
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of physical distribution and logistics management
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of business logistics
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
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ECONIS (ZBW)
12
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1
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
3
Consumer adoption of mobile payment services during COVID-19 : extending meta-UTAUT with perceived severity and self-efficacy
Upadhyay, Nitin
;
Upadhyay, Shalini
;
Abed, Salma S.
; …
- In:
International journal of bank marketing
40
(
2022
)
5
,
pp. 960-991
Persistent link: https://www.econbiz.de/10013396452
Saved in:
4
Guest editorial: artificial intelligence for B2B marketing : challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Saved in:
5
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
6
Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 356-369
Persistent link: https://www.econbiz.de/10012501980
Saved in:
7
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
8
Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 76-77
Persistent link: https://www.econbiz.de/10012490941
Saved in:
9
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
10
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
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