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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~subject:"Digitization"
~subject:"Online-Marketing"
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Digitization
Online-Marketing
Bibliometrics
174
Bibliometrie
174
Systematic literature review
87
Literature review
74
Consumer behaviour
50
Konsumentenverhalten
50
systematic literature review
39
Lieferkette
22
Supply chain
22
Bibliometric analysis
21
Gastgewerbe
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Online-Handel
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Chirumalla, Koteshwar
2
Oghazi, Pejvak
2
Paul, Justin
2
Adrodegari, F.
1
Alhassan, Ibrahim
1
Ameen, Nisreen
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Behl, Abhishek
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Binsaif, Nasser
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Centobelli, Piera
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1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
International journal of contemporary hospitality management
Journal of business research : JBR
Journal of purchasing and supply management
Technological forecasting & social change : an international journal
8
The marketing review
4
International journal of technology marketing : IJTMkt
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
The journal of strategic information systems : incorporating International Information Systems
3
Electronic markets : the international journal on networked business
2
European management journal
2
Göttinger Beiträge zur Handwerksforschung
2
Impact of digitalization on reporting, tax avoidance, accounting, and green finance
2
Information systems and e-business management : ISeB
2
International journal of Indian culture and business management : IJICBM
2
International journal of entrepreneurial behavior & research
2
International journal of innovation and technology management : IJITM
2
International journal of physical distribution and logistics management
2
International journal of production research
2
Journal of knowledge management
2
Journal of strategic marketing
2
Knowledge management research & practice : KMRP ; an official journal of the OR Society
2
Management review quarterly
2
Psychology & marketing
2
The journal of business & industrial marketing
2
Accounting, auditing & accountability journal
1
Business & information systems engineering
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business process management journal
1
Business strategy and the environment
1
Businesses
1
Computational & mathematical organization theory
1
Contemporary trends in innovative marketing strategies
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
1
Digital business
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Emerging Technologies in Business : Innovation Strategies for Competitive Advantage
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Energy reports
1
Enlightening tourism : ET ; a pathmaking journal
1
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1
Consumers' brand personality perceptions in a digital world : a systematic
literature
review
and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
2
The dimensions and roles of online content in social commerce : a systematic
literature
review
and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
3
Exploring online customer experience : a systematic
literature
review
and research agenda
Kacprzak, Agnieszka
;
Hensel, Przemysław
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2583-2608
Persistent link: https://www.econbiz.de/10014427348
Saved in:
4
Is digital transformation threatened? : a systematic
literature
review
of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
5
Moving from servitization to digital servitization : identifying the required dynamic capabilities and related microfoundations to facilitate the transition
Chirumalla, Koteshwar
;
Leoni, Luna
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280483
Saved in:
6
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
7
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
8
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
9
Consumer behavior in sustainable fashion : a systematic
literature
review
and future research agenda
Busalim, Abdelsalam
;
Fox, Grace
;
Lynn, Theo
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1804-1828
Persistent link: https://www.econbiz.de/10013411983
Saved in:
10
From servitization to digital servitization : how digitalization transforms companies' transition towards services
Favoretto, Camila
;
Mendes, Glauco H. S.
;
Oliveira, …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 104-121
Persistent link: https://www.econbiz.de/10013259028
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