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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The marketing review"
~person:"Chen, Hsin"
~subject:"Digitization"
~subject:"Online-Marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of contemporary hospitality management
Journal of business research : JBR
Journal of purchasing and supply management
Technological forecasting & social change : an international journal
The marketing review
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Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
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