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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The marketing review"
~subject:"Digitization"
~subject:"Online-Marketing"
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Search: subject:"Literature review"
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Digitization
Online-Marketing
Bibliometrics
202
Bibliometrie
202
Systematic literature review
113
Literature review
110
Consumer behaviour
31
Konsumentenverhalten
31
Bibliometric analysis
27
Innovation
27
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24
Lieferkette
23
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22
Innovationsmanagement
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17
Gastgewerbe
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Business start-up
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Entrepreneurship approach
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Dwivedi, Yogesh Kumar
3
Paul, Justin
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Oghazi, Pejvak
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Adrodegari, F.
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Ciampi, Francesco
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Coreynen, Wim
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Dutta, Shantanu
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Ertz, Myriam
1
Faraoni, Monica
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of contemporary hospitality management
Journal of business research : JBR
Journal of purchasing and supply management
Technological forecasting & social change : an international journal
The marketing review
International journal of consumer studies
4
International journal of production research
3
International journal of technology marketing : IJTMkt
3
Marketing intelligence & planning
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
The journal of strategic information systems : incorporating International Information Systems
3
Electronic markets : the international journal on networked business
2
European management journal
2
Göttinger Beiträge zur Handwerksforschung
2
Impact of digitalization on reporting, tax avoidance, accounting, and green finance
2
Information systems and e-business management : ISeB
2
International journal of Indian culture and business management : IJICBM
2
International journal of entrepreneurial behavior & research
2
International journal of innovation and technology management : IJITM
2
International journal of physical distribution and logistics management
2
International journal of production economics
2
Journal of advances in management research : JAMR
2
Journal of knowledge management
2
Journal of strategic marketing
2
Knowledge management research & practice : KMRP ; an official journal of the OR Society
2
Management review quarterly
2
Psychology & marketing
2
The journal of business & industrial marketing
2
AI-driven marketing research and data analytics
1
Accounting, auditing & accountability journal
1
African journal of science, technology, innovation and development : AJSTID
1
Business & information systems engineering
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business process management journal
1
Business strategy and the environment
1
Businesses
1
Computational & mathematical organization theory
1
Contemporary trends in innovative marketing strategies
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
1
Digital business
1
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ECONIS (ZBW)
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21
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
22
Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter
;
Dutta, Shantanu
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
Saved in:
23
Social media research in the industrial marketing field : review of literature and future research directions
Salo, Jari
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 115-129
Persistent link: https://www.econbiz.de/10011775993
Saved in:
24
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
25
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
26
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
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